Saturday, February 27, 2010

World Cup 2010 Blog: Nike Unveils a Selection of World Cup 2010 Kits, Made from Recycled Plastic Bottles

World Cup 2010 Blog: Nike Unveils a Selection of World Cup 2010 Kits, Made from Recycled Plastic Bottles

Link to World Cup Soccer - South Africa 2010

Nike Unveils a Selection of World Cup 2010 Kits, Made from Recycled Plastic Bottles

Posted: 26 Feb 2010 12:42 PM PST

nike World Cup 2010 jerseys


[Image via Football Fashion]

We’ve been waiting to see what the nine Nike flavoured teams (10 if you count England) would be wearing at World Cup 2010 for some time now, but all some was finally revealed yesterday, when Nike unveiled a mixture of said World Cup teams home and away kits at Battersea Power Station in London yesterday. The players in the above faux team photo, and the jerseys they’re sporting are as follows:

Top row, left to right: Clint Dempsey (USA away), Edson Braafheid (Netherlands away), Alexandre Pato (Brazil home), Lee Chung-Yong (South Korea away), Ryan Nelsen (New Zealand away);
Bottom row, left to right: Nani (Portugal away), Vince Grella (Australia away), Nenad Milijaš (Serbia away), Robert Koren (Slovenia home).

The headline grabbing thing about these jerseys is that all are apparently made from recycled plastic bottles. Which raises the obvious question: What? Also: How? Well, according to this Waste Aware Scotland story:

“To make the 2010 national team kits, Nike's fabric suppliers sourced discarded plastic bottles from Japanese and Taiwanese landfill sites and then melted them down to produce new yarn that was ultimately converted to fabric for the jerseys.

This process saves raw materials and reduces energy consumption by up to 30 percent compared to manufacturing virgin polyester. By using recycled polyester for its new range of national jerseys, Nike prevented nearly 13 million plastic bottles, totaling nearly 254,000 kg of polyester waste, from going into landfill sites. This amount would be enough to cover more than 29 football pitches. If the recycled bottles used to make the jerseys were laid end-to-end they would cover more than 3,000 kilometres, which is more than the entire coastline of South Africa.”

Maybe Indonesia’s Green World Cup 2022 bid is having an effect already?

- Once the above jerseys are for sale, you’ll be able to find them (and other World Cup 2010 shirts) in the World Cup Blog Store.


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