World Cup 2006 Blog

Slogans Needed for World Cup 2018/2022 Bids Posted: 14 May 2009 01:40 PM PDT If you read our post back in February, you’ll know that 11 bids to host World Cups 2018 or 2022 have been submitted. FIFA will announce the two winners in December 2010, so the 11 bids have until then to campaign each other into submission. As any movie studio executive will tell you, a good tagline is the centerpiece of of any campaign. And as any online guru will tell you, crowdsourcing is the future of pretty much everything. So the people at DesignBay are running a crowdsourcing experiment to try and find a tagline for the Australian bid. Called the The $1 Crowdsourcing Experiment, it’s inviting the public to submit a 100 characters or less tagline for Australia’s World Cup bid via Twitter. The winning tagline wins a $100 prize. Just so we’re clear, the winner won’t be the actual Aussie World Cup bid slogan, but the big idea is to prove that supercheap crowdsourcing can be just as effective as hiring a big expensive PR firm. The results so far have been mixed. Entries like “Kicking it Down Under” seem pretty straightforward and could very well be exactly what a highly paid consultant would deliver after pocketing $300,000. Other entries are less usable, but much more entertaining: “More awesome than the Commonwealth Games (if that is possible)!” “The Soccer World Cup -It will be just like the olympics but without the blue line or Nikki Webster” “We only bid for it because we never thought we’d qualify properly, dammit” Any of those three would get my vote, but I guess that’s why I’m not in charge of promoting World Cup bids. But if I was… then here are the taglines I’d go with for each of the other 10 bids: Belgium & Netherlands “Screw you Luxembourg!” England “Hooligan free since ‘93″ Indonesia “Just imagine: Your team might be in our group!” Japan “No sharing this time” South Korea “See above” Mexico “Swine flu? What swine flu?” Qatar “Oil = $$$” Russia “Because Vladimir Putin said so, that’s why” Spain & Portugal “Why not learn both our languages?” USA “We’ll show more interest this time, promise” If anyone has any other suggestions, please feel free to share…

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