Thursday, June 23, 2011

World Cup 2010 Blog: Copa America Markets Itself With Cartoons

World Cup 2010 Blog: Copa America Markets Itself With Cartoons

Link to International Football News - World Cup Blog

Copa America Markets Itself With Cartoons

Posted: 22 Jun 2011 08:58 AM PDT

The battle for South American supremacy will likely come down to a matter of two: Argentina and Brazil. The two don’t quite like each other, if you hadn’t noticed, thus escalating matters quite a bit. To the point where the tournament itself is being marketed as a watered down version of Tom & Jerry or Wil E. Coyote and the Roadrunner, constantly doing battle in cartoon, across (very brief) four episodes thus far. And Argentina seems a bit…aggressive.

Expectations for this tournament suddenly increase.
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