World Cup 2006 Blog

Nike’s Advertising Department Fails At Subtlety Posted: 09 Mar 2009 04:10 PM PDT I think we’re getting closer and closer to the day when Nike ceases making actual athletic equipment to focus solely on making crappy virals and advertisements which have us yearning for the days of Paolo Maldini, Roberto Carlos and that ugly devil dude from ‘Au Revoir’. This is their latest submission, in which they fail miserably at hiding their true intentions. In the video you’ll notice the highlights from Brazil & Italy’s friendly in London last month which ended up 2-0 and likely saved Dunga’s job - thus meaningless for one team, not so much for the other. What you’ll realize almost immediately - if you hadn’t cheated by having Dirty Tackle tell you before viewing the video - is that Brazil wears Nike and Italy wears Puma. So queue the ‘Brazil v Italy: Never Friendly ad that’s mostly just highlights of Selecao flair and Andrea Pirlo’s career flashing before our very eyes (he’s recovered, thanks). And you can’t fault them for almost exclusively showing Brazilian highlights - they do, after all, sponsor the national team. But what conclusion can one take from this game and ad? Nike > Puma, obviously. I miss the old days when - at least in the advertising realm - brands proved they were better simply by being better. [Spotted on, again, Dirty Tackle]

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